It's all about pretentious programming, resplendent with individuals
who must hire someone to decorate their McMansions, leasing expensive
automobiles each year rather than buying, desperately searching for
their Marriott Rewards summary so they too can stay in close
proximity to the slopes in Aspen, feverishly taking golf lessons at
their local greens so they can "rub elbows" with the big-timers at
Pebble Beach next week. It's all about FINE LIVING.
It's all about the self-importance of men dressed in coats made from
unborn animals, solving important crises on their Palm Treos
while nodding their heads and gesturing impatiently at wives half
their age trying on size-0 pants at Ralph Lauren in Aspen. It's all
about deciding how to fit in a quick trip to St. Lucia next month
while still making it back in time for the "Green-Built House" raffle
at your children's progressive feng-shui private school. It's all
about getting your kids riding lessons, harp lessons, lacrosse team
equipment, piano, hockey, salsa dance, private gymnastics instructors,
sailing camp, organic farm camp, computer camp, ..... and still
complaining about how there's not anything available for children of
their creativity and intelligence level.
It's all about FINE LIVING.
Thankfully, FINE LIVING's method of advertising has not gone unnoticed in the print media. I recently saw a FINE LIVING-esque ad in Architectural Digest for Fairmont Hotels and Resorts, where a sweetly rumpled 40-ish yuppie wanna-be hipster leans casually against a stone wall located on a cobblestone street somewhere in Quebec. Upon a hill in the background sits the majestic Fairmont Le Chateau Frontenac, where connoisseurs presumably stay. The print:
plays in a jazz quartet
collects vintage running shoes
likes to pretend he understands french when staying at the Fairmont Le Chateau Frontenac
In short, the guy is full of merde, which is French for "shit", in case you're an amateur.